Northern Pixels’ proven market-shaping framework goes beyond marketing to strategically position AI and deep tech startups as category leaders through analyst influence, media relationships, strategic partnerships, and customer advocacy — delivering measurable outcomes
Shape Industry Direction
Lead how your target market evolves —define the requirements and ecosystems competitors will follow.
Accelerate Enterprise Adoption
Turn advocates, analysts, and customers into your sales engine to compress buying cycles and expand pipeline velocity.
Capture Category Leadership
Own the category definition before incumbents or clones can dilute your innovation into a commodity.
Our Market Shaping Expertise Fuels Startup Success.
Acquired by Battery Ventures
…Northern Pixels crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility…
ALVARO POMBO, FOUNDER & CEO
TRUECONTEXT
Acquired by Toyota Group
Northern Pixels was instrumental in shaping our foundational marketing strategy and catapulting us onto the global stage.
ERIC BERGERON, FOUNDER & CEO OPTOSECURITY
$435M Raised
Northern Pixels crafted a groundbreaking strategy that confronted our most pressing challenges.
RICHARD ST-PIERRE, CEO, DISTRIQ – CANADA’S QUANTUM ZONE
Mark M.J. Scott served as founding marketing executive at three deep tech companies acquired by AppDirect, Toyota, and Battery Ventures—bringing hands-on commercialization and exit experience to every engagement.
Northern Pixels is the only deep tech marketing agency founded and led entirely by operators who have commercialized, scaled, and successfully exited their own deep tech ventures through strategic acquisition.
• Traditional B2B SaaS go-to-market playbooks fail for AI & Deep Tech products – meet us to learn why.
• The GTM framework Northern Pixels used to help clients achieve three exits
• How to align your go-to-market strategy with AI and deep tech’s longer sales cycles
• Building investor readiness into your GTM execution from day one
• Validate and adjust your go-to-market approach
• Build and deploy market-shaping strategies
• Scale enterprise advocacy, partnerships through strategic GTM channels
• Achieve readiness and defensibility to attract top investors
• Long enterprise sales cycles that delay revenue and eat runway
• Complex technical concepts that confuse buyers and investors
• Limited market awareness in emerging AI categories
• Difficulty articulating defensibility to strategic investors & clients
Market Shaping & Go-To-Market Strategy for AI Startups | Northern Pixels 